What counts as a view on Instagram Reels, Videos, Posts & Stories? (spam)

In today’s digital age, Instagram has become a powerful platform for content creators and businesses to showcase their creativity and reach a global audience. One vital metric that determines the success of an Instagram post is the number of views it receives. 

This article will delve into what counts as views on Instagram, specifically focusing on Reels, Videos, Stories, and IGTV. Understanding these metrics is crucial for maximizing engagement and measuring the impact of your content.

Views Count for Instagram Videos

When it comes to regular Instagram videos, a view is counted when a user watches the video for at least three seconds. It is important to note that this short duration holds significant value as it indicates user engagement.

instagram reel video views highlighted

Additionally, if a viewer watches a video multiple times or plays it in a loop, each instance contributes to the view count. Furthermore, even when you watch your video, it is counted as a view, allowing you to gauge the initial response to your content.

What counts as Views on Instagram Reels

Instagram Reels, the platform’s short-form video feature, follows a similar pattern. A view is registered when a user watches a Reel for at least three seconds. Every playthrough contributes to the view count if viewers watch the Reel repeatedly or in a loop.

This feature is particularly beneficial for content creators looking to maximize their reach and engagement. Additionally, Reels offer a creative outlet for experimentation, as views accumulate even if you view your Reel.

I know it sounds crazy, But that’s the truth. If you play a reel video in a loop, then you will find that the views will constantly increase as the video loops.

That’s all from my side. I hope you got the answer to how Instagram counts video views & how views are counted on Instagram reels.

What Count as Views on Instagram Stories

does rewatching a instagram reel count as a view

Instagram Stories have gained immense popularity due to their ephemeral nature and interactive elements. Views on Stories are counted differently compared to regular videos and Reels.

instagram likes on a reel from the notification tab

A view on a Story is registered when a user pauses on the content for a few seconds or manually taps through the entire story. This emphasizes the importance of captivating and engaging content within the limited duration of a Story.

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The number of Story views is valuable for measuring audience interest and interaction with your content.

What Count as Views on IGTV Videos

IGTV, Instagram’s long-form video platform, has its criteria for counting views. A view on IGTV videos is tallied when a user watches the video for a specific duration, usually a few seconds. It’s worth noting that IGTV videos provide a unique view count, representing the number of individual viewers, and a total view count, indicating the overall number of views.

This distinction allows content creators to assess the reach and engagement of their longer-format videos effectively.

Factors Influencing IG View Counts

While understanding how views are counted is essential, it is equally important to consider the factors influencing view counts on Instagram. User engagement, such as likes, comments, and shares, significantly boosts visibility and attracts more views.

Using hashtags and location tags can also increase your content’s discoverability, potentially leading to higher view counts. Furthermore, Instagram’s algorithm considers factors like relevance, timeliness, and user preferences when displaying content, which can impact view counts.

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Does Rewatching An Instagram Reel Count As A View?

It is worth noting that rewatching an Instagram reel does count as a view. Regardless of whether it is the viewer’s first or tenth time, Instagram considers each watch as a view. Nevertheless, Instagram has implemented measures to prevent users from artificially inflating view counts by repeatedly watching the same reel within a short time frame. This is done to avoid spamming and maintain a fair system.

So, if you watch an Instagram reel multiple times in a row, only the first view will count. However, if you wait a while between each viewing, each view will count. This is why it is important to engage with reels in a genuine way, by commenting, liking, and sharing them, rather than simply rewatching them over and over again.


Views are a vital metric on Instagram, serving as a barometer of content engagement and success. By grasping what constitutes a view on various types of Instagram content, including Reels, Videos, Stories, and IGTV, content creators can optimize their strategies to maximize audience reach.

Remember, engaging content, strategic use of hashtags, and active audience interaction are crucial to driving higher view counts. With a clear understanding of Instagram views, you can unlock the potential of this dynamic platform and elevate your digital presence.

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