This is the Perfect Length of a Reel on Instagram!

Yo! So, someone recently asked me one of the most interesting questions: How long can an Instagram Reel be before it stops showing up on the Explore page or getting discovered by new people?

How Long Can Instagram Reels?

Instagram real can be 90 seconds long, which is 1 minute 30 seconds, and you can check it by yourself on Instagram how you can check how long Instagram reel can be.

Also check: What counts as a view on Instagram Reels, Videos, Posts & Stories?

15 seconds reels highlighted with red
90 seconds of reels highlighted

Number 1: Open the Instagram app and tap on the plus button, which is situated at the bottom below the bar or you can find it on the top right-hand side somewhere. When you tap on this button, you will see a few options to create a post, story, or select the “reel” option.

Now, here you will find a second section on the left side denoted by a circle with “30 seconds.” When you tap on this “30 seconds,” it will increase to 40 seconds. If you tap on it again, it will increase to 60 seconds; the last time you tap on it, it will extend to 90 seconds, the maximum reel duration on Instagram.

Reel Resolution and Size

Reels Resolution and Size: You can upload a reel with an aspect ratio between 1.91:1 and 9:16. Instagram’s official guidelines specify that reels should have a minimum frame rate of 30 FPS (frames per second) and a minimum resolution of 720 pixels for optimal quality and performance. These specifications ensure that your reels are visually appealing and compatible with the platform.

Source: Instagram Help Center – Reels

Reels Content Instagram is committed to creating the best possible experience for all its users. To maintain a safe and enjoyable environment, Instagram enforces Community Guidelines. Reels that violate these guidelines may be subject to removal from the platform. If you come across content that you believe goes against these guidelines, you can report it, helping maintain a positive and respectful community.

multiple reels duration of 15, 30, 60, 90 seconds while recording
Multiple reels duration of 15, 30, 60, 90 seconds while recording reels on instagram.

Source: Instagram Community Guidelines

Cover Photo Size Regarding cover photos for your reels, Instagram recommends a specific size of 420px by 654px or a 1:1.55 aspect ratio. It’s essential to note that you cannot edit your cover photo once it’s been uploaded. Therefore, selecting the right cover photo size and content is crucial to making a strong first impression on your audience.

These sources provide official guidance from Instagram on the specifications and guidelines for creating and sharing Reels on the platform.

Reel Duration In 2023

The answer is that Instagram Reels can now be up to 90 seconds long, but that doesn’t mean you should make them that long. In fact, I think 30 seconds is the sweet spot for most Reels.

Here’s why:

  • People are busy and have short attention spans. They won’t sit through a 90-second Reel unless it’s really, really good.
  • Shorter Reels are more likely to be watched all the way through, which means Instagram is more likely to show them to more people.
  • Shorter Reels are also easier to make. It’s hard to keep people’s attention for a long time, so you have to work harder to make a 90-second Reel that’s interesting and engaging.
  • So, if you want your Reels to get the most views, I recommend keeping them to 30 seconds or less. And if you want to make a longer Reel, make sure it’s good!

Peace out!

Previously, Instagram was primarily a platform for sharing 30-second vertical video formats in a 9:16 aspect ratio. However, in 2020 and 2021, Instagram made enhancements and increased the maximum length to 45 to 60 seconds. Users could upload Reels ranging from 1 second to 60 seconds during that time.

History of Instagram Reels Durations

As of 2023, Instagram Reels can now be up to 90 seconds long, which is 1 minute and 30 seconds. Some content creators have embraced this longer format, but engaging viewers for such a duration can be challenging. Many viewers find watching shorter, 30-second funny comedy videos more enjoyable than longer ones.


Instagram Reels Pillar

Instagram is a platform where people come to relax and enjoy content. If you’re wondering how to maximize discoverability and views on Instagram, it depends on your niche and content type. If you are in an educational niche, longer Reels might work, but if you’re creating comedic content, it’s best to stick to around 30 seconds. Creating comedy content often requires good storytelling because a well-crafted story can bring more laughter.

Instagram Reels can be up to 60 seconds long. However, if you want your Reel to be eligible to be featured on the Explore page, it should be 30 seconds or less.


I hope you all found the article useful. Today, I’ll address one of the most frequently asked questions about Instagram: What is the ideal length for Instagram Reels to ensure maximum views, reach, and engagement in terms of likes and shares?

I hope you guys found the article helpful. If you do, then definitely check out other articles. 

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